Flick the Switch in 2012
Betty Adamou thinks the industry needs to flick the switch on creativity this year and a fancy website is just not enough.
View ArticlePlay 20 for 20!
Regular contributor to RW Connect on all things gamey, Betty Adamou, also runs workshops to point researchers in the right direction in creating more engaging surveys. Here she shares one of her key...
View ArticleUsing Gamification in Youth Surveys
Last year Betty Adamou founded the company Research Through Gaming to address some of the challenges around online surveys. It's been hard work but here she is presenting her first gamification case...
View Article10 ways to improve your chances when setting up a market research agency
In the first of a new RW Connect series looking at the practical aspects of running a research agency, Betty Adamou looks at 10 ways budding research entrepreneurs can better their chances of survival...
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The Evolution of Language
RW Connect's brand new blogger, Betty Adamou looks at changes in language for young consumers and how market research must adapt to engage. Continue reading The Evolution of Language at RW Connect.
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Has C.O.D stolen my brother’s innocence?
Is there a link between video games and violence in children? And is the research being carried out on the possible link as comprehensive as it should be? Continue reading Has C.O.D stolen my brother’s...
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Introduction to MR, an ever-changing map
The market research landscape is constantly changing. Betty Adamou documents the links between some of the larger companies and wonders how it will look in the future. Continue reading Introduction to...
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Nuances, Nursery Rhymes and Elephants on Acid
Betty Adamou Have you ever been in a bad mood? Yes, I hear you cry. Some of you may be in a thunderous mood right at this minute, in which case the way you read and receive this very blog post can be...
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Who cares about QR codes?
Linking QR Codes with Market Research. I heard a rumour, not too long ago, that the young adults in Japan are getting QR codes tattooed on their bodies. “It’s a crazy urban myth!” I hear you cry....
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The MR 12
Betty Adamou has been at the ESOMAR Congress this week where the exhibitors do their best to come up with some most memorable marketing materials. It's give her some inspiration. Continue reading The...
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Flick the Switch in 2012
Betty Adamou thinks the industry needs to flick the switch on creativity this year and a fancy website is just not enough. Continue reading Flick the Switch in 2012 at RW Connect.
View ArticleClik here to view.
Play 20 for 20!
Regular contributor to RW Connect on all things gamey, Betty Adamou, also runs workshops to point researchers in the right direction in creating more engaging surveys. Here she shares one of her key...
View ArticleClik here to view.
Using Gamification in Youth Surveys
Last year Betty Adamou founded the company Research Through Gaming to address some of the challenges around online surveys. It's been hard work but here she is presenting her first gamification case...
View ArticleClik here to view.
10 ways to improve your chances when setting up a market research agency
In the first of a new RW Connect series looking at the practical aspects of running a research agency, Betty Adamou looks at 10 ways budding research entrepreneurs can better their chances of survival...
View Article
